Scanadu Scout raised over $1.6 million in July 2013 from an Indiegogo campaign. Projects like these show the power of campaigns Indiegogo. However, all the campaigns are not successful like this because they lack proper Indiegogo perk ideas. According to entrepreneur.indiegogo.com, you will have a 65% of failure rate if you do not reach 30% of your funding goal within the first 48 hours. We want to help you to reach your goal on your projects like these with Indiegogo perks. And that is the reason why we have put together the best tips for helping with your Indiegogo campaigns.
Table of Contents
- How to create & launch an Indiegogo campaign
- 9 tips for making a successful IndieGoGo campaign
- Examples of successful crowdfunding campaigns
How to create & launch an Indiegogo campaign:
Let’s see how you can create a campaign all by yourself:
- Go to the Indiegogo website and click the ‘Start a campaign’ option on the first page.
- Create an account for launching campaigns Indiegogo.
- If you have an account then simply log in.
- You will have to fill in the basic information they require.
- You will be asked who you are raising the money for. The two recipient options are Individual and Business or Nonprofit. Choose the option that fits the best for your campaign. This step is quite important because it will determine how you will get the funds at the end of your campaign. You have to choose the option carefully because you cannot change the selection once the page is submitted.
- Then select the country where the bank account and the business/nonprofit are located.
- When the campaign is in draft mode, you will be able to use the create/edit campaign tool from the tabs on your left.
- Make sure to use relevant compelling images to make people click on your campaign.
- Write everything in the campaign title and short description for making people contribute.
Content:
- Make short videos for campaigns Indiegogo that will let contributors know about your intentions and goals.
- Give them a sneak peek of your product, film, project, etc.
- Use music, make the video clear and concise, and create a first impression.
- Invite the audience and end the video with a call to action.
- Put most important information first and tell a compelling story.
- Explain why you are raising and share details.
- Break long texts into sections with headings and make sure to proofread.
You can use some of these Indiegogo perk ideas for creating the campaign. Let’s see some Indiegogo perks for launching the campaign:
- Log in and click ‘Your Name’ and then select ‘My Campaigns’ from the drop-down menu.
- Locate the campaign you want to launch and click ‘Edit Campaign’ to go to the campaign editor.
- Then you will see the ‘Review and Launch’ button that you can use for launching your campaign.
- If you missed any required information then you will see an error message. Then you can fill in that information and go to ‘Ready to Go live’ confirmation. Then you can click the ‘Launch campaign’ button.
9 tips for making a successful IndieGoGo campaign:
1. Get people’s attention:
All the successful campaigns Indiegogo are unavoidable because they suck in the people who browse through the site. If you want to make your campaign successful like that then you must add a pitch video along with a compelling story. Eye appealing relevant images, catchy titles, or logos are important as well. These will make people click on your project and learn more about it. Make sure that every bit of your campaign is created to appeal to casual viewers. Keep the summary short and to the point and make sure to include a hook.
2. Set a realistic goal:
On this list of Indiegogo perk ideas, we have this tip on number two because this might be the most important element of your campaign. If you are not practical about your goal then you won’t become successful in it. According to the experts, you should set the minimum amount you need for completing your project because lower goals have a higher success rate. Include fulfillment costs and Indiegogo fees in this amount.
3. Offer appealing rewards:
Among all the Indiegogo perks, offering appealing rewards is a great option. Give backers exciting rewards tailored to your project as thanks for being supporters. These rewards can be the products you are launching or limited edition items and products under market price. Experts suggest that expensive limited awards can attract people who can offer more and want an insight into your project.
4. Use social media to promote and also prove you’re reliable:
You can verify your social media account and connect it with the Indiegogo website to show the backers that you are reliable. To bring success to your campaigns on Indiegogo, you must have a great social media marketing strategy. You need to build a buzz about your campaign and keep people interested in it before you launch the campaign. You can agree to do something like getting a new tattoo or sharing something interesting after you can reach the goal. This will keep people more interested. Drive attention to your project from all the social media platforms and increase your chance of going viral.
5. Only promise what you can deliver:
If you promise to offer something that you cannot offer then it is going to disappoint your backers. This is why only promise what you can deliver and deliver the products on time. Review them and double-check before shipping.
6. Expand your market:
Most backers support tangible items instead of broad ideas. Go with an individual product instead of a whole store initially and expand the market for it allowing it to fill a need or a gap for a targeted audience.
7. Save time by setting up your faq:
It is important that backers get all the answers they wish to know about your campaigns IndieGoGo. However, answering their questions, again and again, is time-consuming. You do not need to waste your time answering all these questions again and again if you set up a FAQ section by anticipating the questions and gathering the list of frequently asked questions. Among all the Indiegogo perk ideas, this one is to save your time and effort.
8. Communicate often with backers:
Among all the Indiegogo perks, communicating with the backers is quite important because it will make them more enthusiastic about your project when you will keep them updated with pictures, news coverage, pledge milestones, others’ responses, etc. This way you can also encourage them to spread the word about your campaign the whole time. In case you are running campaigns Indiegogo for business, good communication with backers can maintain your reputation in case of any unexpected issue like an estimate on the time of delay in launching your products.
9. Outsourcing your fulfillment:
Picking, shipping, and packing can be challenging and each crowdfunding projects come with unique challenges. This is why you can outsource your fulfillment to make things easier for you and save your time. And Nextsmartship offers reliable crowdfunding fulfillment service. We have been managing everything for our clients from inventory management, picking and packing to shipping. Our speedy international shipping service is affordable as well.
Examples of successful crowdfunding campaigns:
As the traditional mosquito repellents have a poor effect on mosquitoes and are too heavy to carry, they wanted to make the most effective and portable mosquito repeller ever and this is why they ran this project on Indiegogo. Their crowdfunding was successful because:
- They have a great video for the project.
- They described the product properly in a great manner with photos and details of the product.
This is an all-star-cast first-person shooting game that needed crowdfunding for development. 45+ developers were interviewed for this. The reason behind its success:
- The amazing video features all the expert game developers.
- The first photo at the beginning of the description with many details that can make anyone interested.
- Great poster for the game.
It is a charger with an eye-catching design that pays homage to classics by charging the notebook at a high speed. Why this project was successful:
- It has great video and eye-catching images.
- The charger is effective, has a great design and they were able to show it properly on this project with images and great description.
- A unique product.
It is an electric bike crowdfunding project that weighs 14 KG and has built-in radar, gyroscope, torque sensor, and carbon belt. Reasons why this project was successful:
- Has a great video and the description starts with a photo that describes the features of the bike and grabs attention.
- This project has great professional reviews which made it more appealing.
It is a music campaign with most backers. It is about a ukulele that allows the users to learn favorite songs in 15 minutes. Why was it successful?
- Its video described its benefits and features properly.
- It is a unique product that will grab the attention of any music enthusiast.
- Great description and the photo shows the number of happy users.
These successful campaigns Indiegogo are seen to be using great Indiegogo perk ideas like getting people’s attention with awesome videos and pictures. They have also shown their reliability with happy users, review videos, and experienced expert collaboration proof. This is how they ran a successful campaign with a great story. Each tip might seem simple but together they can make a huge difference for your campaign. A person can make their campaign interesting, unique, and professional and grab potential backers’ attention even when they are busy.
