The holidays are here – it’s one of the best times of the year to be doing eCommerce, as everyone’s looking to get themselves or their loved ones something for the holidays.
If you’re planning to advertise your products to make the most of the holiday , here are a few tips to help
you out.
Tip #1: Optimize your website before you advertise
Your website is the center of all your online activity. Besides being your online showroom, it provides a platform for everything else, from discovery to purchase completion.
It’s so crucial that it can make or break your entire business. For these reasons, you need to make it as effective and user-friendly as possible before you advertise.
Craft compelling calls to action
Include clear and repetitive calls to action on your website to boost your sales. Clarity helps ensure that customers won’t misinterpret your message, and repetition will plant the message in their subconscious. For example, if someone keeps reading the CTA “Buy It Now!” they’re more likely to buy at that time.
Furthermore, if you place calls to action throughout your page, you’ll make it easier for them to buy from you. They won’t need to scroll all the way to your page to find the button, so they’ll be more likely to click it. It will be tempting to try out different words and phrases, but the more consistent your words are, the more persuasive they’ll be.
Don’t set your audio and video content to auto-play
One of the fastest ways to lose leads is to have autoplay video and audio content on your website. Your visitors should always have the freedom to click on media to view or hear it. It is intrusive to bombard them with any of it, and they’ll likely respond by closing your site and visiting another.
Add scrolling content
Slideshow content is one of the most popular interactive web design features currently available. People usually enjoy this kind of content more than static images. If you aren’t familiar with website design, have someone on your team handle it, or hire a freelancer if no one on your team can take on the task.
Add photos to your reviews
Here’s a quick way to make your product reviews more trustworthy; add names and face to them! It makes their content more relatable and increases the chances that visitors will be subconsciously drawn to them.
Try remarketing
There will be situations where people visit your website, like what they see, but leave without making a single purchase. Don’t let them go just like that.
You should remarket your products to them. Offer them something valuable in return for their contact details like email addresses, before they leave. This way, you’ll get a valuable lead that will convert in the future
Make each product page a landing page
Don’t treat your product pages as listings but landing pages where you can add as much information as required to convince potential customers to buy.
Optimize your order fulfilment system
You need to keep your customers happy after they’ve bought from you, and the best way to start is by offering a flawless order fulfilment experience. The holiday season is the most profitable time of the year, so you don’t want your customers complaining about undelivered items and delays. If you’ve been having problems with your current setup, you should fix it as soon as possible.
Nextsmartship offers a world-class order management system bundled with a reliable third-party logistics infrastructure.
If you’re looking to upgrade your order fulfilment process, we have several offers you may want to check out.
Tip #2: Native advertising is the way to go
Native advertising is an excellent way to promote your online store as it lets you place ads on websites in a native raw form. This ad type is less intrusive than conventional advertising and can effectively sell your online store.
You can get started by partnering with websites or publishers that support this form of advertising.
Promote offers that convert native traffic: Not all your campaigns will do well when you promote them through native advertising. Not all products or services are suited to native formats, and advertising them this way will affect your CPA rates and returns. when choosing native advertising offers,
- look for those with a broad target audience i.e., they appeal to several people, and provide moderate-large payouts.
- focus on services or products that can be marketed in a way that creates a feeling of urgency.
Here are a few niches with high conversion rates for native advertising.
Health: this involves products that can improve health or physical appearance. They trigger an emotional response, so they’re great for the native format.
Gaming: gamers don’t like to miss out on new titles, so they’re likely to make impulsive buying decisions. Ecommerce products in this category like consoles and other gaming accessories usually perform well on native advertisements.
Tech products: new technological products are a tempting buy for early adopters. If your product is the type that people would want before others, it will likely have a large payout on native advertising—there are many other product types that will work on native advertising, just be sure to do thorough research to evaluate their performance before you start a campaign.
Tip #3: Give back to your most loyal customers
Did you know that offering your best customers rewards for their support will enhance their loyalty to your brand and increase your sales?
There are studies that prove this. Nearly 80% of consumers say that a customer loyalty program would increase their commitment to buy from a specific brand.
There are plenty of online stores out there that are just like yours, or similar enough that your customers wouldn’t mind buying from them. Any action that increases their loyalty can give you a significant advantage over your competitors.
It’s crucial for your brand’s success. from a statistical point of view, just 15% of your loyal consumers can generate between 55 and 70 % of your total sales. If a customer has a good experience after buying from you the first time, they’re a lot more likely to buy from you again. this trend also means your advertising will be more successful, as it will be easier to convert them
Reward your customers with your brand’s services and products
an exciting, cost-effective way to reward your clients is to offer them some of your own services and products. It’s a splendid opportunity to boost your brand’s profile by strengthening the connection you share with your customers.
If you’re worried about how it will affect your bottom line, just ensure that you balance things out before making promises you can’t keep. While it’s important to please your customers, it shouldn’t cost you money. You should only give away products that your business can afford to pass on.
Give your customers impressive deals and discounts
A cost-effective way to reward your customers is through impressive deals and discounts. Besides saving you money, it will generate extra sales. For example, if you run an online floral business, you could reward loyal customers with free deliveries on subsequent purchases.
That way, you’ll recover the cost of delivery from the flowers they purchase. Your reward might be the actual reason that they make the order. if that’s the case, your rewards program could be a highly successful advertising strategy. You may take it a step further by starting a membership club for your most loyal patrons.
Final thoughts.
While these tips will help you make the most of your advertising, they’re just the beginning. For best results, you’ll need to do more research about your specific product niche, and find case studies of successful advertising strategies that you can use for reference.
