We all know that the end of the year is approaching, and as the end days approach, we know the excitement just increases in the air. As the days of Black Friday are coming near, people have started collecting things that they want and making a proper checklist.
The Black Friday sale is what everyone waits for the entire year. This is because the deals and the prices of the things on this sale are very cheap, and it makes it very easy for the customers to get those high-end things that they always wanted to get.
However, it can be challenging to decide which items to prioritize during holiday sales. But now you don’t have to worry because, in this article, we have the perfect Black Friday checklist for you.
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Part 1. When is Black Friday and Cyber Monday?
Are you also trying to prepare for Black Friday (Cyber Monday), but you forgot the dates? Don’t worry. Black Friday is a significant and very famous day that takes place just after the US holiday Thanksgiving. That comes on the final weekend of November.
As for 2024, Thanksgiving is on the 28th of November. This means the Black Friday sale will be starting from the 29th November 2024, which is Friday, till the 2nd December 2024, which is Monday. During this entire time, you will be seeing amazing discounts and sales on your favorite brands and companies.
Part 2. How to Prepare Your Store for Black Friday/ Cyber Monday?
Now that you know when Cyber Monday and Black Friday are coming this year, you need to prepare the Black Friday checklist for your store. This means you need to know how to make the best out of this day and boost your sales on this day.
Following are some of the points that will help you here.
1. Start Early:
The first and the main thing is to start the preparation early. This means start arranging the stock for the Black Friday sale. Look for the discounts and deals that you can offer your customers. Starting this entire process early ensures that you have a lot of time to do everything in advance, and in the end, you don’t have to feel burdened.
2. Do Marketing Research:
The next thing on the Black Friday checklist is to do marketing research. This is an essential aspect of preparation. You need to know what the brands of the same niche are offering to the customers. This will allow you to have a better insight into things, and you will be able to give your clients better offers as compared to your competitors.
3. Offer a Discount:
Discounts are the most essential parts of the Cyber Monday and Black Friday sale. Therefore, you must give your customers the best discounts and offers. Some discounts give 50% off to their customers. Some bands offer buy-one-get-one deals and many other things.
This is why you must give your clients suitable offers and more attractive deals so that you can get more and more customers based on the discounts and the deals that you are offering to them.
4. Prepare a Landing Page:
You must create a landing page for your brand or company. This is an essential thing as it will help you with the marketing of your sale. In this world of technology and the internet, branding and marketing are everything if you are able to make a landing page for yourself.
Here, you can tell everything about your brand; you can link all of the products that you are offering and even the deals for the clients. This is a fantastic way to attract more people to your brand.
5. Email your Old Customers
Your old and loyal customers are your most significant assets. Therefore, it is essential to take this chance and give some reward back to your customers because. You can email them early access to the Black Friday sale; you can give them discounts, referrals, and even loyalty points. All of this will make them come to your brand more enthusiastically, and this is one of the best market strategies that you can use to make them come to you.
6. Cooperate with YouTube, TikTok KOLs:
We all know this is the era of technology, and therefore, the best way to enhance and grow your brand is through technology. Nowadays, there are so many influencers and social media celebrities who work with different brands and help them to become famous.
7. Prepare for the Traffic Channels- Ads, SEO:
Preparing your website to rank at the top of the web search is also something that you can do to attract more customers. This means adding SEO keywords, adding links to your content, and making your website worthwhile for the viewers and readers.
8. Offer Free Shipping:
Shipping is one thing that can be a deal breaker. People are willing to spend hundreds of dollars on their favorite products, but they would not want to spend a single penny on shipping. Therefore, another fantastic offer you can provide to your clients is giving them free shipping.
If you start offering free shipping to your customers this Black Friday, we can ensure you that you will be having much more clients ordering from your brand.
9. Order Fulfillment:
There are a lot of different order fulfillment centers that can also help you with your Black Friday sales. During this time, the biggest problem the brands face is the inventory and shipping, but with the fulfillment center, you can easily tackle all of this.
The 3PL fulfillment centers make it very easy to ship the goods. They will complete the packaging and even allow the next day shipping; this means your clients will be getting their orders in one day. They also provide multiple routes for shipping so that everyone can get their orders as fast as possible.
Other than this, there are many other services that you will get from these fulfillment centers, and they can also be a great help when it comes to these Black Friday and Cyber Monday sales.
Tip: Need a fulfillment partner? you can rely on 3PL services like NextSmartShip.
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10. Customers Service:
Another thing you should be adding to the Black Friday checklist for this year is giving the best customer service to your clients. During the sales and even during regular times, some shops and companies do not give the best customer service to their customers, and this can give a wrong impression of your brand.
This is why make sure you have good online chat access. This means there are facts and quick responses on the websites so that if the client has any queries, they can be solved immediately. There should be presale and after-sale services available for the customers as well.
Lastly, there should also be refund or exchange policies. Such policies can really help the clients exchange the things that they are not happy with and get something that they really want.
FAQs
1. When should you start preparing for Black Friday?
We know that Black Friday and Cyber Monday come during the last few days of November. However, people have started trying to look for the things and the brands that they want to buy from since the start of October. Therefore, according to surveys, it is always suggested to start researching coupons and Black Friday deals at the start of October.
This is because more of the brands keep the same deals that they have been putting on for the same few years. There are only a few brands that put in new offers. This makes it way more accessible for people to narrow down the brands and companies they can approach and will help them prepare for Black Friday (Cyber Monday).
2. Is Black Friday good for small businesses?
Black Friday sales are fascinating for both the brands and the people. This is a fantastic way for brands to boost their sales and a chance for people to get their favorite things at half the price.
Now, coming to the small business. Then, yes, Black Friday can be really beneficial for them. It is a way through which the business can sell its old stock and introduce its new products in the market. They can even gain a lot of profit by adding good discounts and deals.
Conclusion:
Black Friday and Cyber Mondays are two days that everyone looks forward to because of the discounts and the prices you can offer. During this time, you don’t get it the entire year. However, the shops need time to prepare themselves for the Black Friday sale, and hence, we hope this article will help you understand the strategies to use to make the most of this Black Friday.
Also, if you are trying to look for a good fulfillment center that will provide you with a lot of benefits and services, then NextSmartShip is the perfect option. This is a fantastic fulfillment center that makes it very easy for you to manage the inventory and ship the orders. So make sure you visit their website.
